It's not a secret the serious hits that Netflix has taken this year. According to a revenue report released on tuesday, the streaming company lost nearly a million subscribers in the second quarter.

So far this is the largest subscriber loss in the history of the platform, however, it's below the 2 million that was initially predicted in April's Q1 report.

Is there a way to save them?

In the last few months, the company has taken several measures in order to calm down their shareholders, the first and most critical one was the dismissal of 150 employees back in May, followed by the introduction of a new cheaper subscription tier featuring ads and the terrible plan to "add homes" on your subscription to cut down on password sharing.

We need to say that this may calm down some shareholders, however, it angered the most important part of all this business… the viewers.

"We’re confident and optimistic about the future”

In a shareholder letter where all this data is available, the company noted that "These initiatives are similar to expanding into originals, launching our service across the world, and building our own studio, each of which also increased complexity but are natural extensions intended to enhance our existing business.”

The company is still positive that these changes will be beneficial in the long run even though the viewers disagree.

Netflix had a strong spring and summer with the release of Season 4 of Stranger Things which generated 1.3 billion hours of viewing, however, the company still lost 1 million subscriptions. Only time will tell if they were right.

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