Nowadays, it’s surprising and disappointing how little support women receive in the country. I don’t need to be specific on which topics the lack of support shows the most; you already know it. And even though celebrities and corporations are trying to do something about it, this will never be enough. Nevertheless, every helping hand counts, and everyone who wants to chime in is welcome.
And along comes Xbox, looking after the causes directly affecting the Xbox community. Here is the story of what the company’s doing for women in our country. This summer, Xbox is launching programs with the England Senior Women’s Football Team, the France Senior Women’s Football Team, the Atlanta Dream, the NY Liberty, and some fantastic talent, including Vanessa Bryant. This was created to inspire the next generation of women gamers and athletes to dream big. This will be one of the first steps of Xbox’s commitment to amplifying the representation of women in sports and gaming.
Here is an overview of the project provided by an Xbox blog post:
Here at Xbox, we are dedicated to helping uplift and support the next generation of women leaders and their dreams. Whether it’s stepping onto basketball’s highest stage, snagging the spotlight as the next big name in streaming, or captivating a continent with a summer of soccer, it’s fundamental to support outstanding female achievements and help bring those dreams into reality.
We’re proud to share our newly launched Power Her Dreams campaign and website. Led by an emotionally charged video narrated by Vanessa Bryant, it shares the epic journey of Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond. They have each taken steps to make their dreams come true through a mix of strength, struggle, success, and everything else.
As part of this limited-time campaign, Xbox invites fans who love basketball and gaming to tell us about their dreams via our Power Her Dreams web portal. Here, they can submit a plan and choose one of two charities to whom Xbox will pay it forward with a per-dream donation.
For every submission made on the Power Her Dreams site between July 20 and September 30, Microsoft will donate $10 to one of the two listed nonprofits, up to a maximum donation of $50,000 per nonprofit.
What are your thoughts on Xbox's innitiative? Let us know in the comment section!
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