A couple of days ago, we learned about Sony facing a lawsuit for overcharging European customers. Well, as if this weren’t serious enough, the company just announced a raise in pricing in certain countries worldwide.
The reason? Jim Ryan, President & CEO of Sony Interactive Entertainment, summarized it as a consequence of the global economic environment and high inflation rates worldwide. Ryan also commented on which countries will have a raise and in which Sony products.
Here is the official statement from Jim Ryan via PlayStation.com:
The global economic environment is a challenge that many of you around the world are no doubt experiencing. We’re seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries. Based on these challenging economic conditions, SIE has made the difficult decision to increase the recommended retail price (RRP) of PlayStation 5 in select markets across Europe, the Middle East, and Africa (EMEA), Asia-Pacific (APAC), Latin America (LATAM), as well as Canada. There will be no price increase in the United States.
The new RRPs below are effective immediately unless otherwise noted.
Europe
- PS5 with Ultra HD Blu-ray disc drive – €549.99
- PS5 Digital Edition – €449.99
UK
- PS5 with Ultra HD Blu-ray disc drive – £479.99
- PS5 Digital Edition – £389.99
Japan (effective Sept. 15, 2022)
- PS5 with Ultra HD Blu-ray disc drive – ¥60,478 yen (including tax)
- PS5 Digital Edition – ¥49,478 yen (including tax)
China
- PS5 with Ultra HD Blu-ray disc drive – ¥4,299 yuan
- PS5 Digital Edition – ¥3,499 yuan
Australia
- PS5 with Ultra HD Blu-ray disc drive – AUD $799.95
- PS5 Digital Edition – AUD $649.95
Mexico
- PS5 with Ultra HD Blu-ray disc drive – MXN $14,999
- PS5 Digital Edition – MXN $12,499
Canada
- PS5 with Ultra HD Blu-ray disc drive – CAD $649.99
- PS5 Digital Edition – CAD $519.99
While this price increase is a necessity given the current global economic environment and its impact on SIE’s business, our top priority continues to be improving the PS5 supply situation so that as many players as possible can experience everything that PS5 offers and what’s still to come.
What will happen after this price rise arrives in these countries? Not sure. But Europe is marked on the list above, and I’m no Economist here, but I’m sure that won’t be helpful with the lawsuit Sony already carries. So we’ll have to find out how this story unfolds in the following months.
What are your thoughts on this? Let us know in the comment section!
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