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We know that Fortnite has been continuously developing for many years to bring unique collaborations with renowned brands, and even exclusive cosmetic content that is designed to give a look that is recognizable at first glance as something that is part of Fortnite.
Fortnite made an offer to an artist of $3,000 for an illustration including its copyright, but it was rejected. She claimed that it was a really cheap offer from a company that makes billions of dollars a year.
Among many of the different contents Fortnite provides, one of them is illustrations. Many of us have noticed that in the Battle Pass there is usually close to a loading screen on each page, and these are illustrations made by different artists.
A few days ago, the artist Deb JJ Lee made her voice heard with the cheap offer that Epic was offering her and that, correspondingly, she rejected.
My full essay response about Fartnite® and charging for what you deserve, why $3000 is not a lot for a full-time freelancer, etc
— Deb JJ Lee (they) (@jdebbiel) December 6, 2022
🧵 1/3 pic.twitter.com/IMqt0o5ZKN
It may be a lot of information shared by the artist, but we can explain in a few words the main problem of the artist's complaint.
Deb JJ stated "Fortnite has made nearly $6b in revenue in 2021, making $3,000 just *pennies* for a copyright buyout, which should be, at the bare minimum, $15k." This makes sense considering that a complex illustration costs from $375 to $12,000 based on the Graphic Artist Guild Handbook and the book's information were shared by another artist in the replies section.
I love how everyone’s arguing about this as if there aren’t *printed* and digital resources available. pic.twitter.com/FbglPh2F3E
— Nick Lacke (@nicklackeart) December 4, 2022
When Deb tried to get in contact with an agent from the legal team to agree on the terms of the contract, she was told that all the contracts “had set conditions for fee and terms,” and that the company “did not have the time and manpower to negotiate each one separately.”
We remember that Fortnite had its lawyers sue Apple over the App Store fees they were implementing in 2021, but now it seems they don't have enough staff for these situations. At the moment there is no recent lawsuit given to Epic by any artist, but the ones that knew about this issue agree that Deb's decision was admirable and honorable for all artists.
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With this situation it can be inferred that many artists might have Fortnite as a client they want to avoid unless an appropriate payment is given for their illustration services, others might have no problem with the payment and be happy to have their art available in a video game so many play.
What do you think about this situation? Share your thoughts with us in the comments below!
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