As promised, Microsoft has not given up on its purchase of Activision Blizzard. Despite the hard blow it received from the UK's Competition and Markets Authority (CMA), the company is wasting no time and has already closed another 10-year deal related to cloud gaming.
Brad Smith, president of the technology giant, announced an alliance with Nware, a cloud gaming platform based in Spain. It is an agreement similar to the one it made with Nvidia, Boosteroid, Ubitus and more companies, so Microsoft promises to bring Activision Blizzard's games to even more people.
Microsoft insists on cloud gaming deals
The European Commission will be the next big regulator to give its verdict on the Activision Blizzard purchase. So Microsoft is trying to gain ground after everything that happened with the CMA. So it agreed a 10-year deal with Nware.
“While it’s still early for the emerging cloud segment in gaming, this new partnership combined with our other recent commitments will make more popular games available on more cloud game streaming services than they are today,” said Smith.
For his part, Xbox boss Phil Spencer said that they continue to make progress in their mission to bring their games to as many people as possible and to offer more ways to enjoy this form of entertainment.
The CMA did not look favorably on these deals, believing that Microsoft will ultimately have a privileged position in the industry. This is due to the infrastructure it already owns and all the content it would obtain after the purchase of Activision Blizzard King.
The European Commission will give its verdict at the end of May, but for now its position on cloud gaming and these Microsoft deals is unclear.
Microsoft and European cloud gaming platform Nware have signed a 10-year agreement. Our statement here: pic.twitter.com/GWoSBg63P6
— Brad Smith (@BradSmi) April 28, 2023
We are full speed ahead in our mission to bring players more ways to play their favorite games. https://t.co/QIQMHXNHMP
— Phil Spencer (@XboxP3) April 28, 2023
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