Phil Spencer, head of Xbox, spoke about the brand's outlook against PlayStation and Nintendo. To the surprise of some, he stated that their goal is not to surpass those competitors, as they know they are very strong, and Xbox is in third place due to some bad decisions in the past.
Specifically, the executive said that losing the Xbox One generation was a serious mistake, as the competition took significant steps to strengthen its position in the market. Additionally, he noted that making big games will not necessarily improve Xbox's sales situation.
"We're not in the business of beating Sony or Nintendo. There's no big solution or victory for us. And I know that will upset a lot of people, but the truth is when you're the third console in the market and the top two are as strong as they are, and in some cases, very quietly focused on deals and other things that make being Xbox difficult for us as a team, that's on us, not them," Spencer said during an interview with Kinda Funny Games (via VGC).
From his perspective, one of Xbox's biggest mistakes is having lost the Xbox One generation, as its rivals built a great library of games while they fell behind.
In a way, Spencer pointed out that it is now too late to really compete in the console race and sales, as even big games would not help Xbox much against PlayStation and Nintendo. He noted that the vast majority of players already have a console, so increasing their market share is very difficult.
"This idea that if we focus more on big games on our console, somehow we're going to win the console race, I think does not match the reality of most people.
"I see a lot of experts out there who want to go back to the time when we all had cartridges and discs, and each new generation was a clean slate, and you could change the entire console park. That's not the world we live in now. There's no world where Starfield is an 11 out of 10 and people start selling their PS5, that's not going to happen," Spencer said
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