Part of PlayStation's success in the North American market in recent years has been due to their marketing strategies featuring figures from various sectors, including sports. Recently, one of the NBA's biggest stars did the same by presenting his line of DualSense and interchangeable covers.
LeBron James presents his own-designed DualSense and PlayStation 5 covers
In a post on his Twitter account, LeBron James, NBA legend and the league's all-time leading scorer, introduced the DualSense and PS5 covers that are now available for purchase on the official brand store in the United States. Both the controller and the covers come in black and feature details that combine colorful images and phrases, including some PlayStation symbols, king's crowns in reference to James' nickname in the NBA, and important quotes for the player like "nothing is given, everything is earned," as well as the name of his school: I Promise.
MY GOODNESS!!!! This is major @PlayStation!! 👑🙏🏾 Nothing is Given. Everything is Earned. 💪🏾 #PlayStationPlaymakers #ad https://t.co/C4TNpoSj7r pic.twitter.com/dFN6AgRLSS
— LeBron James (@KingJames) July 24, 2023
LeBron James stated that the special designs of the DualSense and PS5 covers will serve as inspiration for the students at his school, I Promise, which provides primary education and support programs for children, aiming to improve their quality of life through education and sports.
Furthermore, The King mentioned on the official PlayStation account, "It's still crazy to think that a kid from Akron who grew up playing video games can create something like this. Designing a console cover and controller with PlayStation that nods to my students at I Promise and where we come from is pretty dope. I hope it's something that continues to inspire everyone who touches it, and they have a little fun finding meaning in every detail."
Stay tuned here on LEVEL UP.
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