We are just hours away from the official announcement by Xbox leaders regarding changes in their business strategy. The focus is on potential releases of exclusives on competing platforms, but beyond the passions generated, there is a very ambitious plan to take the gaming world by storm.
Sarah Bond: every screen is an Xbox
According to a report by Inverse journalist Shannon Liao, sources present at a recent meeting with Microsoft Gaming and Xbox executives revealed Sarah Bond's statements, the president of Xbox. It is mentioned that the executive emphasized the idea that Xbox should have a presence everywhere globally, regardless of the hardware or device: "each screen is an Xbox."
The report also points out that Sarah Bond emphasized Xbox's plan as a brand that goes beyond the traditional model, aiming to become the largest gaming company through adjustments in its strategy, making part of its library multi-platform.
The Xbox president illustrated her speech with the success of Palworld
According to sources, Sarah Bond's speech was accompanied by images of Palworld, aiming to highlight the importance of having a multi-platform offering related to or under Xbox control. In this case, the multiplayer game that surprised the world in early 2024 was only released on PC and Xbox Series X|S. Microsoft Gaming achieved success by striking a deal with the developers.
This meeting is the same one in which Phil Spencer, head of Microsoft Gaming, assured Xbox employees that the brand continues to have plans to develop and launch consoles in the years to come. They won't become a third-party publishing force, as happened with SEGA. They will remain in the hardware sector to satisfy the millions of users who buy their consoles and to provide a gaming option in this ecosystem.
It seems that we are witnessing the next step in Xbox's gaming ecosystem strategy, something that has been known since 2017 with the birth of Xbox Game Pass and Phil Spencer's constant statements insisting on breaking down hardware and platform barriers to reach hundreds or thousands of millions of players worldwide.
Will Xbox succeed in becoming the largest gaming company with this new strategy?
Tell us in the comments and stay with us on LEVEL UP.
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