Virtual reality in gaming seems destined to not grow further. Years pass, VR devices are upgraded, but so far, there seems to be no way to get players hooked on this type of proposal, and some companies are already pulling back. Such is the case with Ubisoft, which shared bad news for the sector.
Ubisoft will not invest more than allocated in virtual reality projects
Sometimes, it is thought that the name of a big company and a successful franchise is enough to ensure success, but in the world of virtual reality and video games, that doesnt seem to be the case, at least not in most instances. During a question-and-answer session with investors (via VGC), Yves Guillemot, CEO of Ubisoft, was questioned about the companys plans for virtual and augmented reality now that the Apple Vision Pro seems to have hit the mark with a product that could become widespread in the general market.
Sales of Assassins Creed Nexus VR disappointed Ubisoft
In response, the executive mentioned that they have no intentions of investing amounts beyond what they have already allocated to the sector, especially since their recent ambitious game Assassins Creed Nexus VR did not perform well in terms of sales. Therefore, the company has no interest in taking these types of proposals to the next level.
Furthermore, Yves Guillemot revealed that the low sales of Assassins Creed Nexus VR disappointed Ubisoft by not meeting expectations, although he acknowledged that it maintains a certain momentum in the market and cannot be classified as a failure.
Finally, Ubisofts CEO made it clear to partners that, for now, they will only analyze the development of the VR sector despite the apparent success Apple has achieved: "We are very impressed with what Apple came up with, and we think its fantastic hardware, but we still see this virtual reality business as something we have to watch, but not something we will invest too much in until it grows enough."
Stay tuned here at LEVEL UP.
