For Phil Spencer, any device running Game Pass is an Xbox
By Víctor Rosas onThe executive demonstrates how the Xbox ecosystem is breaking boundaries
Console sales? Microsoft has considered these data irrelevant for years because their current strategy goes beyond hardware. Today, the company's gaming business is in the gaming ecosystem, which can be accessed from various devices, breaking many barriers. Perhaps one of the best examples of this is the perception of Phil Spencer, who believes that anything running Game Pass is an Xbox.
Phil Spencer and the Importance of Game Pass for the Xbox Ecosystem
During an interview with Famitsu magazine, Phil Spencer, CEO of Microsoft Gaming, talked about the importance of Game Pass and what the service means for Xbox, as it is not limited to the consoles currently on the market. In this regard, the executive pointed out that for the brand, all players who are part of their ecosystem are Xbox players, surpassing the dilemma of a user's relationship with a console from a specific company.
In that sense, Phil Spencer assured that they see all Game Pass users as members of the Xbox community and even consider that if a device runs the service, it is also an Xbox: "We believe that everyone playing our titles, including Game Pass users, are Xbox users. Of course, many people play on different consoles, but they also play on PC, and when they go out, they play in the cloud, they really play on multiple devices. This can raise the question: Is Xbox a multi-device community? I think Xbox is a community of gamers who can play on various devices from different locations. I travel a lot, so I carry an ASUS ROG Ally, which I also consider an Xbox. Of course, you can use Game Pass, but you can also play Starfield and Lies of P. All my saved games are in the cloud, so I can switch screens and play anywhere. It's a community I carry with me and it's still there when I get home and play on my console and TV."
In related news, Phil Spencer revealed that PC Game Pass has seen significant growth in Japan and that Microsoft's proposition has intersected with the rising interest in PC gaming in the Asian country, which is why the results of this variant of the service are better than those in the console market there.
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