The video game industry is in a phase of consolidation, with large companies making acquisitions to strengthen their position in the market. At the same time, the entertainment world has been shaken by economic and labor crises, so gaming, being one of the most lucrative and financially sound sectors, is more attractive than ever to corporations, and a media giant could enter the competition.

COMCAST COULD GET INVOLVED IN VIDEO GAMES WITH A MAJOR ACQUISITION

According to a report from The Middle Market, the Wall Street financial sector is waiting for the next big move from media and communications giant Comcast. This comes after 5 years have passed since their last acquisition: satellite media company Sky for $36 billion. Taking historical records into account, it is considered that Comcast makes a major acquisition every 5 years, and the market thinks it is time for the company to make an attractive move before the end of 2023.

The issue at hand is that the entertainment sector in movies and TV is threatened by the economic crisis and the recent writers' strike in the United States, so Comcast could turn to gaming. In that sense, the wave of rumors pointing to the possible acquisition of Electronic Arts was remembered.

NINTENDO, TAKE-TWO AND EVEN ACTIVISION ARE ON COMCAST'S RADAR

Well, this time the information not only considers the company behind FIFA and Battlefield but also includes names as big as Nintendo, Take-Two Interactive (owners of Rockstar Games), and even suggests that Comcast is ready to make an offer for Activision Blizzard King in case Microsoft's acquisition falls through.

Regarding this, the financial sector considers a Comcast acquisition in gaming to be very attractive for this media and communication giant because the video game business can adapt to other proposals, as noted by Jessica Reif Ehrlich, media analyst at Bank of America: "when you hear they were willing to merge with EA, it makes you think anything could happen. Video games are a property rights business that adapts well to movies, television, and even theme parks."