Unity CEO John Riccitiello is making headlines and not for a good reason, yesterday in an interview held by PocketGamer.biz, Riccitiello along Marc Whitten talked about the newly announced merger with IronSource, demystifying monetization and feedback, and bullishness towards the mobile market.

It was precisely the monetization theme that fired things up, the interviewer mentioned how monetization is usually pushed back by some developers since the first stages of development.

Riccitiello said:

“Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.”

Not the best choice of words...

He claimed that he has been longer than almost anybody in this industry and he has witnessed how it used to be the case that developers would throw their game to the publicist and sales force with literally no interaction beforehand.

"I don’t know a successful artist anywhere that doesn’t care about what their player thinks. This is where this cycle of feedback comes back, and they can choose to ignore it. But to choose to not know it at all is not a great call.”Riccitiello noted that he has seen great games fail because they tuned their compulsion loop to two minutes when it should have been an hour.

We understand his point however, many are not happy with his choice of words; for some his statement was not only disrespectful but condescending, to say the least.

You can read the whole interview here.